COLDWELL BANKER SUN VISTA REALTY

PRIVACY POLICY

Effective January, 2005

We at Coldwell Banker Sun Vista Realty (referred to as "CBSVR.com," "we," "us," or "our") recognize the importance of protecting the privacy of Individual-Specific or Personally Identifiable Information (which terms are further defined below, and hereinafter referred to as "Individual-Specific Information," "Personally Identifiable Information," or "Information") collected about our customers and prospective customers (referred to as "Customers," "you" or "your"). This privacy statement discloses what information we gather, how we use it, and how to correct or change it. At CBSVR.com it is our intention to give you an understanding about how we collect your Information and the use we make of it in the course of our business.

Application & Purpose.

Our purpose in establishing this Privacy Policy is to balance our legitimate business interests in collecting and using Information with your reasonable expectations of privacy. Our intent is to bring you offers and information, and to make available to you certain services, that we believe are relevant to your interests. We believe that you benefit from such activity and from the Information provided by you and employed by us to market or provide these types of services. However, be assured that CBSVR.com will not disclose Personally Identifiable Information to third parties without your consent, except as may be noted in this Privacy Policy or disclosed to you when such Information is submitted.

To that end, CBSVR.com gathers two types of information about Customers: data that Customers provide through optional, voluntary information requests submitted on our Web Site; and data CBSVR.com gathers through aggregated tracking, mainly by tallying page views throughout the Web Site. Such information enables us to tailor our content to fit Customers' needs better and to understand our audience.

What is Individual Specific (or Personally Identifiable) Information?

Individual-Specific Information or Personally Identifiable Information is any non-publicly available information or data about you that in itself, or as part of a unique combination of information, specifically recognizes or authenticates you by unique identifiers, descriptors or attributes. Examples of Individual Specific (or Personally Identifiable) Information include, but are not limited to, name, address, telephone number, e-mail address, and other identifying information about you that you provide to us.

How does CBSVR.com collect Information?

Optional Information Request

We collect Personally Identifiable Information by specifically requesting it from you. This occurs when you complete our Contact Form. The CBSVR.com Web Site uses your information to provide information and deliver services. CBSVR.com Web Site also uses your Information to inform you about other information and products or services available from CBSVR.com.

Usage tracking

Use of Internet Protocol ("IP") Addresses :

An IP address is a unique number that is automatically assigned to your computer whenever you're surfing the Internet so that your computer can be identified by the main computers, known as "Web servers," that "serve up" Web pages.

CBSVR.com collects IP addresses for the purposes of system administration,  and to audit the use of our Web Site. When Customers request pages from the Web Site, our servers log the Customers' IP addresses. We do not normally link IP addresses to any Personally Identifiable Information, which means that a Customer's session will be logged, but the Customer will remain anonymous to us with respect to that particular activity. We can and will use IP addresses to identify a Customer when we feel it is necessary to enforce compliance with our Web Site Terms of Use or terms of service or to protect our information, property, service, Web Site, Customers or others.

With whom does CBSVR.com share my Information?

As a general rule CBSVR.com will only use and disclose your Personally Identifiable Information in accordance with applicable law, and not disclose any Personally Identifiable Information in a manner that connects you with such Information, except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it or under the circumstances described below. The following describes some of the ways that your Personally Identifiable Information may be disclosed:

Unless otherwise prohibited by law or our contractual obligations, CBSVR.com may also disclose Personally Identifiable Information or other information about you if required to do so by law, court order, or as requested by a governmental or law enforcement authority, or under the discovery process in litigation, investigations and prosecutions, or in special cases when we have a good faith belief that disclosing this Information is otherwise necessary or advisable, including, but not limited to, the following situations: to perform, maintain or enforce contracts with our employees; to protect the rights or property of CBSVR.com, our affiliates, employees, service providers, customers or others; to identify, contact or bring legal action against someone who may be violating CBSVR.com's Terms of Use or terms of service, or may be causing or threatening to cause injury or damage to or interference with (either intentionally or otherwise) any of CBSVR.com's rights or property, or the rights or property of CBSVR.com's affiliates, employees, service providers, Customers or anyone else who could be harmed by such activities. CBSVR.com may also disclose Personally Identifiable Information for administrative and other purposes that we deem necessary to maintain, service, and improve our Web Site, information, products and/or services.

How can you control the usage of Information?

In case you change your mind about the Personally Identifiable Information that you have provided to us, or if some of your Personally Identifiable Information changes (such as your zip code, post code or e-mail address), we will provide you with a way to correct, update or remove the Information that you give us, as further described below. We make repeated efforts to verify the accuracy of Information and to correct and update our database from Information made available to us. In the event you believe that such Information held by us is inaccurate or outdated, CBSVR.com, upon notification and sufficient time for verification, will take all reasonable steps to correct any inaccuracy or update outdated Information of which we are made aware. If a Customer wishes to update Personal Information or objects to any usage provided herein for any reason, he/she may e-mail the requested change to: info@CBSVR.com or write to us at Coldwell Banker Sun Vista Realty, 19139 Gulf Blvd., Indian Shores, FL 33787. In addition, Customers can opt out of e-mail communications that they have previously consented to receive by following the directions included in our e-mail communications.

What happens when you link to a third party site?

You should be aware that when you are on CBSVR.com and/or its affiliates' sites you could hyperlink or be directed to other websites that are not affiliated with us, beyond our control, and/or outside our service. For example, if you "click" on a banner advertisement, the "click" may transfer you off the CBSVR.com site. These other third party linked sites may include sites of advertisers, sponsors and partners that may use CBSVR.com's and/or its affiliates' logo(s) as part of a co-branding agreement, although the use of such logo(s) does not imply any endorsement by CBSVR.com of the material, content, products, services or information on or at such sites or any association with their operators. These third party sites may also send their own cookies to Customers, collect Customer data, or solicit Information.

CBSVR.com and its affiliates do not control such third party sites and/or the content, information, products or services provided via such sites, and, therefore, are not responsible for such sites, content, information, products or services, or the hyperlinks or advertising the third parties choose to place on such sites; accordingly, your use of these third party sites is at your own risk and are subject to the terms of use and policies set forth at such sites. CBSVR.com's inclusion of hyperlinks to these third party sites do not imply any endorsement by CBSVR.com of the material on such sites or any association with their operators. CBSVR.com's policy does not extend to anything that is inherent in the operation of the Internet, which is beyond CBSVR.com's and/or its affiliates' control.

Once you link to a third party web site and leave our Web Site, your interaction with these third party web sites will no longer be governed by our Terms of Use or Privacy Policy. These third party web sites may have separate privacy and data collection practices, and security measures. Given that we have no control over these third party web sites, we have no responsibility or liability for the practices, policies and security measures implemented by such third parties on their web sites. We encourage you to contact these third parties to ask questions about their terms of use, privacy practices, policies and security measures before disclosing Personally Identifiable Information on linked web sites. We do not endorse or approve the content, terms of use, privacy policy, advertising or sponsors of any third party linked web sites.

Please keep in mind that whenever you give out information online to third parties or via third party websites (for example, via message boards or chat) that information can be collected and used by people you don't know. While CBSVR.com and its affiliates strive to protect their Customers' information and privacy, we cannot guarantee the security of any Information you disclose online to these third parties or via third party websites, and you disclose such Information and use these third party sites at your own risk.

Is my Information secure from others using the CBSVR.com site?

The security of all information associated with our Customers is an important concern to us. We exercise reasonable care in protecting and providing secure transmission of your Information from your computer to our servers, consistent with all applicable laws. Unfortunately, given that we do not control transmissions or traffic over the Internet or through third party communication service providers, we cannot guarantee or warrant the security of such transmissions or your Information.. Your use of the Internet and our Web Site, including your transmission of Information to us is at your own risk. Notwithstanding, once we receive your transmission, CBSVR.com uses a variety of industry standard efforts designed to safeguard your Information, such as the use of firewalls and Secure Socket Layers.

YOUR ACCEPTANCE OF THESE TERMS

By using this site, you signify your agreement to CBSVR.com 's Privacy Policy. IF YOU DO NOT AGREE WITH THIS POLICY, PLEASE DO NOT USE THIS SITE. CBSVR.com reserves the right, in its sole discretion, to modify, alter or otherwise update this Privacy Policy ("Revised Policy") at any time without prior notice. Such Revised Policy shall be effective immediately upon posting, and shall govern your rights and our obligations with respect to the use, disclosure and protection of your Information as of such posting. You should check this Policy periodically for, and read carefully, any such Revised Policy if you are concerned about how your Information will be used and before continuing on with your use of this Web Site. Your continued use of this Web Site following the posting of such Revised Policy signifies your agreement with such Revised Policy.